Distributel

  • Manager, Acquisition Marketing

    Job Locations CA-ON-Toronto
    Reference No.
    MAQM-TOR-AP2018-001
    Job Category
    Marketing
    Type
    Full Time
    Career Level
    Experienced, Management
  • Job Description

    We seek people who are forward-looking, enthusiastic and ambitious, team players and high performers. We want you to join us in the rewarding work we do every day - join Distributel and be inspired.

     

    We are looking for an energetic Manager, Acquisition Marketing to join the marketing team at Distributel. We are a strategic and high performing marketing organization driving and supporting the growth of a leading independent telecommunications company. The marketing team members we hire help set the direction for the organization and build a vibrant culture. If you have a passion for marketing programs, the talent to do world-class work, the energy to be part of a fast-moving team that has enormous opportunity to drive results and a competent digital citizen who knows how to create compelling content, we would love to talk with you.

     

    This role will drive strategy and execution of marketing programs aimed at generating a high volume and a high quality of sales leads.  Working with senior leaders, product managers, the broader marketing team and business development, the ideal candidate would have significant experience leading the communications function in a telecommunications, software and/or services company.

     

    You will need to:

    • Partner with the Director of Marketing to develop and implement strategic, integrated marketing programs that will drive residential sales leads for two brands
    • Create effective promotional pricing plans for stand-alone and bundle product offerings
    • Deliver effective support in customer acquisition, collateral, overview documents and positioning sheets
    • Work with agency to create integrated acquisition programs using digital and traditional marketing tools, with a view towards maximizing program effectiveness, leverage A/B testing
    • Measure performance with a focus on continuous performance improvement
    • Create a marketing automation lead nurture curriculum and track marketing investment budget
    • Conduct market research for actionable insights on market conditions and competitive landscape

                          

    You will also be involved with LEAD GENERATION:

    • Make insight-driven strategic decisions based on competitive, customer and market learnings
    • Partner with Sales for feedback on programs to ensure participation, goal alignment and success
    • Provide sales channels with materials to aid in sales conversion; collateral, training and other efforts.
    • Define the primary and secondary target market and outline a detailed segmentation strategy
    • Develop and launch effective promotional pricing programs that drive interest and sales conversion
    • Work closely with Marketing Communications to leverage digital content and digital properties to build the brand and move prospects through the sales cycle
    • Work closely with Product Marketing in information exchange to ensure product attributes and features are well understood for the strongest positioning within marketing programs
    • Maintain detailed measurement of all campaigns against sales/cost targets and key benchmarks
    • Lead development of lead nurture campaigns in a marketing automation environment
    • Create engaging and effective sales incentive programs (spiff programs) to support performance
    • Create, maintain and communication a competitive activity bulletin

     

    We are WANT someone with:

    • A university degree or equivalent experience with at least 5 years of experience in Marketing
    • A familiarity of a variety of sales concepts, practices, and procedures
    • Extensive experience in using good judgment and discretion to plan and accomplish goals
    • Experience in preparing and communicating marketing plans to senior management teams
    • 5+ years of cross-discipline marketing experience in the telecommunications or similar services
    • Strong analytics and proficiency at measuring campaign effectiveness and ROI
    • Solid background in both strategy and execution of integrated marketing campaigns
    • An ability to thrive in a fast-paced, entrepreneurial environment
    • A talent to leverage the broader organization to make marketing communications successful
    • An ability to manage multiple projects with lots of moving parts
    • An availability for the occasional travel as it may be required.
    • Advanced computer skills in Microsoft Outlook, PowerPoint, Word and Excel.

     

    We are looking for the following skills and aptitudes:

    • Bilingual skills in French/English is preferred and is also considered an asset.
    • Effective leadership capabilities to establish Marketing as a valued resource within the organization
    • Passionate and committed to operational excellence and employee engagement
    • Effective written and verbal communication and presentation skills
    • Professional with a strong sense of honesty and integrity

    Supervisory Responsibility:

    • Able to lead and direct the work of others – as this Manager will supervise two team members.
    • Has influence over team members; reviews and evaluates results
    • Able to act as a change agent and to continually strive for excellence

    Sphere of Influence:

    • A wide degree of creativity and latitude is expected.
    • Able to interact with all levels of the company, partners and customers (i.e. internal and external)
    • Able to establish effective relationships and credibility within and across business units.

     

    If this sounds exciting and you want to be part of a team that believes in giving their all, APPLY NOW!

     

    Our Values:

    • WE LOVE WHAT WE DO
    • WE MAKE THINGS HAPPEN
    • WE DO WHAT IS RIGHT
    • WE CHALLENGE THE STATUS QUO
    • WE PLAY AS A TEAM
    • WE HAVE RELENTLESS CURIOSITY
    • WE GIVE OUR ALL
    • WE GET IT ALL

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